The Rolls-Royce Phantom VII was the top of the range luxury saloon of Rolls-Royce Motor Cars between 2003 and 2017, when it was replaced by the new Phantom VIII. It was the first Rolls-Royce developed and introduced after BMW purchased Rolls-Royce in 1998. It is credited with successfully reviving the Rolls-Royce brand and restoring Rolls-Royce's credibility as a maker of luxury cars. The Tiriac Collection is the only current gallery that features all 7 Phantom models of the I-VII series.
The Rolls-Royce Phantom VII was the top of the range luxury saloon of Rolls-Royce Motor Cars between 2003 and 2017, when it was replaced by the new Phantom VIII. It was the first Rolls-Royce developed and introduced after BMW purchased the right to use the Rolls-Royce name and logo in 1998. It is credited with successfully reviving the Rolls-Royce brand and restoring Rolls-Royce's credibility as a maker of luxury cars.
The Phantom VII used a unique chassis platform, body, interior, and retains traditional Rolls-Royce design cues. The body is mostly aluminium. Final assembly, including all body, paint, wood, and leather work, is completed to each customer's individual specification at the Rolls-Royce plant in Goodwood, West Sussex. The plant is close to the historic Goodwood Motor Racing Circuit.
There are only three robots in the factory: they are responsible with the painting job. The paint is polished by hand after the robots spray each coat. The coachlines, which are exactly 3 mm wide, are done, as well as all other work, by hand, in keeping with the Rolls-Royce tradition. The Phantom was 1.63 m (64.2 in) tall, 1.99 m (78.3 in) wide, 5.83 m (229.5 in) long, weighs 2,485 kg (5,478 lb) and can accelerate to 100 km/h (62 mph) in 5.9 seconds.
Customers had a choice of 44,000 paint colours, and could specify any leather colour. The vehicle's unique instrument panel has no tachometer. Instead it has a power reserve dial that indicates how much of the engine's power is not being used and available to the driver. The rear doors are rear-hinged, a style commonly referred to as suicide doors, but called 'coach doors' by Rolls-Royce. Buttons are mounted on both C-pillars which operate hydraulic motors in order to close the rear doors. When front or rear doors are opened, umbrella compartments built into the rear doors are accessible. The factory-supplied umbrellas are Teflon coated so they, and the compartment in which they are stored, dry out faster.
The traditional Spirit of Ecstasy ornament has an automatic electronic retraction mechanism to prevent theft and protect pedestrians in the event of an accident.
This particular Phantom VII was produced in February 20th, 2006.
The Tiriac Collection is the only current gallery that features all 7 Phantom models of the I-VII series.
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